Introducing Iconic Paws Hemp Calming Soft Chews in Duck Flavor

Introducing Iconic Paws Hemp Calming Soft Chews in Duck Flavor

When I last checked in with our amazing friends and customers of Iconic Paws earlier this year, I promised that a new product was coming out by the end of this year. I could not be more excited to announce that our duck flavored Iconic Paws Hemp Calming Soft Chews are now available for you to purchase for your dogs! 

Introducing Iconic Paws Hemp Calming Soft Chews in Duck Flavor

Iconic Paws Hemp Duck Chews

Although I am still deployed on a mission overseas as part of the United States Army, I am thrilled that I have been able to work successfully with my manufacturer to see this product go from the brainstorming process to reality. Just like our other Iconic Paws products, our Hemp Sweet Potato Chicken Jerky and our Canine Super Probiotic Formula, the new Hemp Calming Soft Chews are made from only the purest ingredients. And although I am not back in the United States just yet, the Hemp Calming Soft Chews are made in the United States of top-quality ingredients, just like our other Iconic Paws products.  

Hemp Seed Oil and Full Spectrum CBD Oil 

We use organic hemp seed oil and full-spectrum CBD oil, which are both made of high quality, whole-plant extract sourced from hemp farms in right here in the USA. The hemp is organically grown with sustainable agricultural processes, making it pesticide-free and non-GMO. Our full-spectrum hemp oil is not only rich in phytonutrients such as phytocannabinoids, terpenes, and essential fatty acids but it is also rich in Omega 3s and 6s that promote pet health. 

Both hemp seed oil and CBD oil have health benefits for dogs that include stress and anxiety relief as well as digestive benefits. They are also associated with reduced inflammation, pain relief, seizure relief, and cardiovascular benefits.  

Digestive Benefits and Stress Relief for Dogs  

Chamomile is a versatile herb that promotes healthy digestion in addition to helping with overall calmness in dogs.  Whole Dog Journal explains, “Chamomile delivers reliable antispasmodic, carminative, and mild sedative effects to the digestive system, making it useful in cases of indigestion, gas, or vomiting.” 

Introducing Iconic Paws Hemp Calming Soft Chews in Duck Flavor

Only the best ingredients go in Iconic Paws natural pet products.

Ginger root powder also promotes improved digestion. According to Dogs Naturally magazineginger root has been associated with improving conditions like nausea, bloat, arthritis. If you remember from one of our first blogs, we explained the importance of the relationship between the gut and your dog’s behavior and mental health and something called the Brain-Gut Axis.  This is one reason I felt it was important to promote healthy digestion in this new product as well as stress and anxiety relief.  

In addition to hemp seed oil and CBD oil for stress relief, I’ve included Valerian Root, L-Tryptophan, and Passion Flower powder. These ingredients have been shown to naturally promote reduced stress and anxiety in dogs.  

The new Iconic Paws Hemp Calming Soft Chews are great for overall calming benefits and stress relief. They can also help with your dog’s fear of loud noises and help with situations that your pet finds stressful. Natural duck flavor makes them delicious, so your dog will enjoy the taste in addition to the health benefits of these soft chews.  

Each 9.3-ounce container includes 120 soft chews. We recommend giving your dog one chew for every twenty-five pounds of body weight. You can order your Hemp Calming Soft Chews at Take advantage of the introductory price of $18.99 and free shipping for a limited time. 





Here's What's Happening At Iconic Paws Natural Pet Treats blog header image

Here’s What’s Happening At Iconic Paws Natural Pet Treats

It’s hard to believe that it was just one year ago that I started the Iconic Paws blog in order to have a way to keep you up to date on what’s been happening in my business and share important information about dogs. It has been one heck of a crazy twelve months, and I wanted to take a moment to give you some updates on the business and products.  

If you’ve checked out the blog or met me at a show, then you probably have heard that I am a full-time, active member of the U.S. Army. I founded Iconic Paws because of my love of dogs and my passion for providing a high quality, healthy treat that could improve the health of my own dogs and your dogs, all while working full-time for the military. I am so proud of this role in my life, and my military experience and knowledge have helped me create my business and create my products with an extreme dedication to the quality and health benefits of what I manufacture and sell.  

Although I am usually stationed in Virginia, I have been deployed on a mission overseas since February. As you can imagine, running a business from another country when working full-time on a military base is pretty difficult! It is a life I have chosen and a life that I love, and I wouldn’t have it any other way. But this is a one-woman show and it’s been a little hectic, so I wanted to take a moment to check-in with you and give you some updates.   

An Update on Buying Through Chewy and Amazon 

Several customers have noticed that Iconic Paws all-natural dog treats and probiotic powder are no longer available on Chewy and Amazon. This was not a decision I took lightly, particularly since I know that so many of you enjoyed the ability to order Iconic Paws products along with their other pet supplies in a single order.  

Unfortunately, both Chewy and Amazon are better suited for larger companies who sell a large volume of products and can, therefore, negotiate much better rates in several areas. The cost to ship products to their warehouses, combined with the percentage of sales that they took each time I sold a product, made it financially impossible to sell through both of their sites without losing money on every item that was sold. Iconic Paws would not be able to stay in business if each sale resulted in a loss, and so I had to make the difficult choice to stop selling products on these sites.  

The good news is that by returning to a business model where I fulfill all of my own orders, I can ensure that each order receives attention to detail, that the products are being stored correctly, and I can provide more quality control than shipping out of someone else’s warehouse. Plus you get $7.50 flat rate shipping regardless of order size, you can avoid ordering unnecessary stuff just to reach a free shipping threshold, or you can stock up and place a bigger order all at once. Let’s face it, companies offer free shipping to encourage you to spend more, even if it means ordering something you do not need.  

The Shipping Process at Iconic Paws 

I am exceptionally lucky that I have someone here in the United States who will fulfill orders for me while I am away on my tour. We have a process where I create shipping labels when your order comes in, email them to her, and she prints them, packs your order, and takes it to be shipped. This is a good system, but between internet connectivity issues while I am in another country, logging into my order systems with a foreign IP address, and being several time zones away, it can be a bit of a lengthy process. My associate helping me works full-time as a nurse for 12-hour shifts and is a mom to a baby, so sometimes getting an order out the door can take 2-3 days.  

Most of the time you don’t really get to see behind the scenes at a business. But my goal as the founder of Iconic Paws has always been to be completely transparent and open. Like I talked about in the blog The “Why” Behind Our Probiotic, I take great pride in this company and will always be upfront and open about why I have created a product, why a new product might be delayed, and everything about my business.  

Your orders are so important to us. When you buy Iconic Paws natural pet products, you are giving your dog a quality product and supporting a truly American small business that cares about each and every one of the dogs and humans who shops with me. It may take us an extra day or two because we are working our other full-time jobs, but each and every order is packed by hand by real people, driven to the post office for shipping, and sent with love and gratitude to you and your dog.  

Events and Sponsorships 

Because I am deployed overseas, you won’t see Iconic Paws at any of the local events for dog owners like last year. This is not because I do not want to be there, because the reality is that I love going out into the public to meet and spend time with you and your dogs. It is just because I am in another country for the remainder of 2019, so I cannot physically be there as a sponsor.  

Instead of attending events, I was excited to offer the first-ever Iconic Paws Minority Veterinary Student Scholarship this spring. This scholarship was open to minority students who are currently enrolled in or accepted to a veterinary school in the United States, with a GPA of 3.0 or higher, and are a legal resident, have a temporary visa, or are Temporary Protected Status. The winner received a $500 scholarship for the upcoming Fall 2019 semester.  

Iconic Paws Minority Veterinary Student Scholarship winner

Siria Cruz, Oregon State University, winner of the Iconic Paws Veterinary Medicine Scholarship

I am very excited to announce that Siria Cruz was the winner of this scholarship. Siria is a Doctor of Veterinary Medicine Candidate for the class of 2022 at the Carlson College of Veterinary Medicine at Oregon State University.  

Read her amazing story below. 

” My family and I migrated from our home in Durango, Mexico to the United States when I was four years old. Throughout my childhood, I remember being singled out from my peers because of my economic situation and inability to speak English.  

My parents worked very hard to keep a roof over our head. My dad worked two jobs and traveled on foot since we had no car while my mom worked at fast-food restaurants. I watched them both struggle. It wasn’t until my mom learned English and started going to school that I saw our situation improve. My mom worked hard to earn her GED and nursing license. My dad also learned English and is now working as a trucker in the oil field. My mom always talks to me about how important it is to continue my education and I’ve witnessed it firsthand being a first-generation college student. I was the first from my family to graduate from high school and college. I set an example for my younger sisters, as they, too, have received diplomas.  

As a migrant family that started with nothing, I know that through education and hard work, anything is possible. Being economically disadvantaged is nothing new to me, but this scholarship will help ease my financial burden and help me achieve my goals to make an impact within and beyond the scope of the veterinary field. I am extremely grateful to Iconic Paws for this scholarship. “ 

New Iconic Paws Product Update 

As promised before I left for my tour, new products will be coming to the Iconic Paws natural pet produce lineup. With my manufacturer in California and me in a different country, I have not been able to oversee the entire process as I require. As a result, I am delaying all new products until I return permanently so that I can make sure that everything is perfect and meets my strict criteria for quality. Even if it takes an extra year or two to launch a product the right way, I will be able to sleep well at night knowing that I only offer the very best to your dogs and to my own dogs Jefe and Calli 

Thanks for sticking with Iconic Paws! 

Thank you from the bottom of my heart to the loyal customers who trust Iconic Paws with your dogs’ health. My business was created out of my passion for dogs and my desire to contribute to the health of all dogs through top quality products. Your favorite products are not going away, nothing is wrong, we are just making it through a hectic and crazy year on a military tour. I am so grateful for your patience, your understanding, and most of all for the fact that you trust my products with your beloved dogs. As soon as I return, I am excited to resume working on new product development and other exciting items on my list of ways to help improve the lives of your pets.  

2019 Iconic Paws Minority Veterinary Medicine Scholarship

2019 Iconic Paws Minority Veterinary Medicine Scholarship

Empowering the next generation one family, one community and one country at a time. Introducing the 2019 Iconic Paws Minority Veterinary Medicine Scholarship.

Iconic Paws Minority Veterinary Medicine ScholarshipAt Iconic Paws, we are focused 100% on improving the health of your pets, from the types of products that we offer to the attention to detail we put into every new product we develop. In fact, we are so obsessed with promoting wellness for pets, that for 2019, Iconic Paws is doing things a little bit different. This year we are excited to offer the 2019 Iconic Paws Minority Veterinary Medicine Scholarship to one student who is currently enrolled in or accepted to a veterinary school in the U.S for their demonstrated interest and commitment to animal welfare.


• Students must be of Hispanic, African-American, Native American, Pacific Islander or other minority designation

• Must be currently enrolled in or accepted to a veterinary school in the U.S.

• Must have a minimum 3.0 GPA

• Be a legal residence of the U.S, student visa or Temporary Protected Status


The winning recipient of the 2019 Iconic Paws Minority Veterinary Medicine Scholarship will receive a one-time, non-renewable $500.00 scholarship. The check will be made out directly to the university.


• All applications must be submitted by May 1, 2019.

• The winner will be announced on May 26th, 2019.

• Download and complete the online application: 2019 Iconic Paws Minority Veterinary in Medicine Scholarship

• Provide proof of full-time enrollment in a veterinary medicine program.

• Submit a 300- to 500-word essay on one of the following topics.


• There are many career choices within the veterinary profession. What are your future career goals and why?

• In what ways do you believe veterinarians contribute to society and what do you hope to contribute and why?

• What are some of the greatest challenges in the animal health industry? How can you make a difference?

• What is the role of proper natural nutrition in animal health?

• Considering the breadth of society veterinarians serves today, what attributes do you believe are essential to be successful within the ever-evolving veterinary profession? Of these attributes, which do you possess and how have you demonstrated these attributes?

• The Senate recently passed the 2018 Farm Bill. What do you think will be the benefits and drawbacks of marijuana in veterinary medicine? What impact will it have in animal health?

• Describe an animal welfare related activity that you have participated in. What impact do you think it has on a society where people tend to shop rather than adopt? How can you bring awareness to the importance of pet rescue and adoption?

Questions about the 2019 Iconic Paws Minority Veterinary Medicine Scholarship?


How Iconic Paws Benefits Your Dog’s Dental Health (& Doggy Breath)

How Iconic Paws Benefits Your Dog’s Dental Health (& Doggy Breath)

There are few things in life as comforting as having your dog snuggled up to you. Their warm furry presence is so comforting, their eyes so loving, their friendship so true. The only thing that can mar the experience is a blast of hot dog breath in your face.

The fact is, though, that dog breath does not have to smell bad. Your dog’s breath should actually not have the power to ruin a snuggle session- in fact, it should not be stinky at all. In order to improve your dog’s breath and their overall quality of life, the month of February has been designated as National Pet Dental Health Month by the American Veterinary Medical Association (AVMA) in order to teach pet owners the importance of proper dental care, which is an important part of caring for your dog and helping them feel their best. How Iconic Paws Benefits Your Dog’s Dental Health (& Doggy Breath)

Your dog’s mouth and teeth should be checked during their annual or bi-annual veterinary check-up. If your dog has not been to the vet in over a year, this is a good time to do so since many clinics offer some sort of February dental special. Some dogs will benefit from professional cleanings performed by your vet or by a veterinary dentist. This is usually done under anesthesia so that the medical staff can really work on tartar and plaque buildup like your own dental hygienist does during your cleanings. If your dog needs to have teeth removed or repaired, they can sometimes do this during the same appointment since your dog is already under anesthesia.

Of course, the ideal scenario is to prevent the need for a professional cleaning, which will help your dog feel better and save your dog care budget for fun things like treats and toys. Fortunately, both the Iconic Paws Canine Super Power Probiotic Formula and the Hemp Chicken Sweet Potato Jerky can help you improve your dog’s dental health.

According to a very extensive article in Dogs Naturally Magazine, research has found that probiotics have a positive impact on dental health. According to the article, “they produce anti-bacterial by-products that discourage the colonization of harmful bacteria. They can change the pH of the mouth and the amount of oxygen and they can support the immune system.” The article explains that probiotics bind to the teeth, produce antibiotic substances to fight harmful bacteria, reduce inflammation, and change the PH and oxygen levels.

How Iconic Paws Benefits Your Dog’s Dental Health (& Doggy Breath)This is not really surprising considering how much we know about the relationship between the “gut” and overall health. A healthy gastrointestinal system has been linked to heart health, immunity, emotional well-being, and overall well-being in dogs and humans.

I strongly encourage you to read the entire article as it gives a thorough explanation of the biology of how the gut and the mouth are connected. It is interesting both for our dogs’ health as well as our own and is continued evidence of the importance of gut health on all parts of the body.

Another all natural way to help minimize the plague and tartar buildup in your dog’s mouth is through chewing. Chewing is a natural behavior to dogs and is something most of them enjoy. Bones, antlers and certain toys are useful for longer lasting chews. Because our Hemp Chicken Sweet Potato Jerky treats are crunchy, they can also provide some cleaning benefits as their teeth crunch through the treats, making them both healthy and fun for your dog.

A Warm Thank You From Iconic Paws

FETCH a Cure Fundraiser for Canine Cancer

FETCH a Cure Fundraiser for Canine Cancer

November is National Pet Cancer Awareness Month, and if you’ve been following my blogs and Facebook page, you have learned that I am extremely passionate about pet health and started Iconic Paws entirely to help dogs live healthier lives. You have also learned that if there is a way to help, I will be there doing everything in my power to do just that.

According to statistics from the Truth About Pet Cancer, there are 65 million dogs in the United States. Of those 65 million dogs, there are 6 million new cancer diagnoses in dogs every year. Half of the dogs over the age of 10 will die from cancer. I am not ok with this.

Managing the health of a dog who has been diagnosed with cancer is emotional, confusing, and can be extremely expensive. Just like in human diagnoses, dog owners must decide if they will pursue treatment and what kind. Will they look for clinical studies, traditional treatments like chemotherapy and radiation, or seek out holistic veterinarians for more natural options? Would your dog want you to put them through the side effects of treatment? Figuring out what your dog’s quality of life is like and what path he or she would like you to pursue is made more difficult by the fact that they cannot speak English and not all owners know the signs to look for to determine if their pet is in pain.

Fortunately for dog owners whose dogs have been diagnosed with cancer, there are resources like FETCH a Cure, which is a 501(c)3 that is located right here in Virginia. FETCH a Cure was founded by dog owner Mike Holland after his own dog Hannah was diagnosed with nasal osteosarcoma. Originally, Hannah was given two months to live by veterinarians, but according to the FETCH a Cure website, “Hannah fought against the odds and lost her battle two years later. Her spirit lives on in the mission of FETCH.”

FETCH a Cure offers a variety of services for dog owners. They have one of the most robust resources for pet parents that I have ever seen, with extensive information on clinical trials, facts and glossary terms, Frequently Asked Questions, financial resources, nutrition, and many other topics. They also offer financial assistance to dog owners who are not able to afford the cost of treatment through their Companions in Crisis program. Additionally, they support research to find cures for the types of cancer that affect pets and work to promote adoption efforts of shelter dogs.

Puppy Love

Puppy Love

I am so full of gratitude for the life-changing work that FETCH a Cure is doing that Iconic Paws is sponsoring a fundraiser on Sunday, December 2, 2018, from 4-6 p.m. at Wine & Design in Alexandria, Virginia, to raise funds to help this organization continue to help dogs and their humans. This is going to be a fun afternoon in which we will learn to paint this beautiful painting called Puppy Love. I think this is also going to be a perfect Sunday afternoon escape to slow down enjoy time with friends and fellow pet owners and do something relaxing and for a great cause. Plus you can embrace your inner artist and take home your own painting.

Tickets are $45, with 25% of the proceeds going to FETCH a Cure. Enjoy two glasses of wine or one beer or non-alcoholic soft drinks. You are welcome to bring your own snacks, although please do not bring your own alcoholic beverages. You may purchase tickets at  using event code 1202. I hope to see you there so that we can paint together and support this important organization. If you do not live in the Alexandria area, you can also donate directly to FETCH a Cure at this link:

Rescue Dogs and Digestion

October is Adopt a Shelter Dog Month, and as we get ready to wrap up this month, I thought it was an important time to talk about the digestive changes that a rescued dog goes through after he or she arrives at their forever home.

Rescue dogs and shelter dogs sometimes go from place to place in their journey from being rescued until they find their final forever home. There are volunteers who transport dogs across the country so that they can escape a high-kill shelter and go to a foster based rescue organization or to a no-kill shelter that has space and more potential homes in their area. Sometimes these dogs can go halfway across the country, and some even travel by plane, both commercially and in small planes flown by volunteer pilots who have a passion for saving canine lives.

Although all of this travel and handing off of a dog from one person to another is a good thing and necessary for their survival and what will ultimately be a happy ending, the dogs do no know what is happening. As a result, this can be extremely stressful to them. Just like with humans, stress can impact digestion and cause upset stomachs and loose stools.

Additionally, many shelters and rescues rely on donated food, which can range dramatically in quality and type. A dog might go from eating one food at a shelter, to another food at a foster home, and then yet another food in their forever home. If the food at their forever home is a better quality than what they ate at the shelter, the dog is very likely to go through somewhat of a detox process in which some unappealing things might be leaving their system as they start to get the benefits of the better quality food. Photo by Shelley Kim on Unsplash

If you have already read our blog, “Your Dog’s Gut, Probiotics and the 4th of July”, you will remember we wrote about the brain-gut axis, in which not only does stress affects your dog’s gut health, but having a healthy gut can help reduce your dog’s stress levels. Because of this, it can be extremely beneficial to put your dog on a probiotic supplement like Iconic Paws Canine Super Probiotic because the prebiotic and probiotic in our product can help rescued dogs with both the intestinal distress that is caused by rapid changes in food as well as with the emotional stress that comes from bouncing around from rescuer to rescuer.

Iconic Paws encourages potential dog owners to adopt dogs from local shelters instead of purchasing from pet stores who sell puppy mill puppies. Because our business exists first and foremost to help dogs live the best lives that they can, I have selected Homeless Animals Rescue Team (HART), which is a non-profit 501(c)(3) no-kill rescue support group located in Fairfax, Virginia. If you live in the Fairfax area, please check out their link and consider one of their adoptable cats and dogs for your next family member. If you do not live nearby, PetFinder is a great resource for adoptable dogs as is your local county or city animal shelter. You can find HART at or go to if you live in another part of the country.


The Importance of Passing the PAWS Act Iconic Paws

The Importance of Passing the PAWS Act

It has been just over a year since women began summoning their courage and coming forward in large numbers to share their stores of sexual assault at the hands of bosses, co-workers, and acquaintances in the Me Too and Time’s Up movements. With the recent attention on this topic, it seemed the right time to also discuss violence and sexual assault at home and in domestic situations. The Importance of Passing the PAWS Act Iconic Paws

October is Domestic Violence Awareness Month and is intended to mourn those who have lost their lives to domestic violence, to celebrate the people who have survived and moved on to new lives, and to connect the people who work to end domestic violence. Here at Iconic Paws, we are passionate about this cause that affects not only adults and children, but also their pets.

Let’s start with some facts about the human survivors and their pets:

Every minute, approximately twenty people experience domestic violence in the United States, which comes out to 10 million victims annually.

One in four women and one in nine men will experience severe physical violence, sexual violence or stalking in their lifetime.

Economic abuse, or controlling and preventing someone from being able to manage or access financial resources, is present in 99% of domestic violence situations.

Only 3% of domestic violence shelters accept pets.

When you put this together, most domestic violence survivors who own pets are in what seems to be an impossible situation. Unless they have friends or family where they can safely flee with their pets or have the money to find a pet-friendly hotel or housing or pay for temporary boarding for their pet, they have two choices: stay in the abusive environment with their pet or leave their pet to fend for themselves with the abuser. 

The Importance of Passing the PAWS Act Iconic PawsBoth options are dangerous, especially since one million animals are abused annually because of domestic violence and animal abuse is one of the first signs of an abusive environment. As a result, 65% of survivors do not flee to a safe place because they will not leave their pet. 52% of survivors who are in shelters have left their pet behind with the abuser.

In order to help remedy this very dangerous situation, a bi-partisan group of US Senators and Representatives have sponsored the Pet and  Women Safety Act (PAWS). If passed, not only would it provide grant money to allow more shelters to accept pets, but it would extend restraining orders to include pets and require abusers to pay the veterinary bills for injuries that they have inflicted upon a pet.

Protecting pets in this way is beneficial both for the wellbeing of the pets and the human survivors. We have seen legislation over the last few years that have treated animals increasingly as sentient, feeling beings. In 2016, the Oregon Supreme Court ruled that dogs are sentient beings with feelings and emotions, and not just property. In Illinois, new laws went into effect at the start of 2018 that treat dogs more like children than property in divorce proceedings. We have also seen stricter penalties for animal abuse and neglect over the last several years. It is definitely the right time for the PAWS act to be passed in order to protect the pets of abuse survivors.

The Importance of Passing the PAWS Act Iconic Paws

The PAWS act is not just for the safety and wellbeing of the pets, though. Long after the physical scars of abuse have healed, emotional damage can remain for a long time in 

survivors. Post Traumatic Stress Disorder, depression, and anxiety are common, along with a lack of trust and self-esteem. Dogs and cats help humans with all of those things just by being their normal canine or feline selves. There is no more important time for an abuse survivor to have their pets with them than when they are free from their abuser and starting to rebuild their lives. Animals do not judge, do not give advice, they simply listen and provide companionship and unconditional love. This is their appeal in everyday life, it is why we love them so much and chose to spend our lives with them, so it is only natural for them to be beneficial and therapeutic when their humans have been through a traumatic situation.

So how can you help both the survivors of domestic violence as well as their pets? The first step is to write to your state’s senators and representatives by writing their own letter or through this link: and encourage them to support this legislation.

You can also contact your local domestic violence shelter or charitable organization and speak with them about how they handle pets. Some shelters that do not permit pets to stay in their shelters have partnered with local veterinarians or boarding kennels to provide temporary shelter until the survivor has found a pet-friendly place to live.

There are also organizations that that often rely on volunteers and private fundraising to operate, including Red Rover, Animal Welfare Institute, and Safe Place for Pets. And finally, you can raise awareness about this issue and about Domestic Violence Awareness Month by talking to friends and family, sharing information and resources via social media, and participating in events this month and throughout the year.

Source of statistics and resources:

Iconic Paws Supports Animal Pain Awareness Month

Iconic Paws Supports Animal Pain Awareness Month

Of all of the times we wished our dogs could speak to us in words, we really wish they could tell us when they are in pain. Just like other areas of your dog’s life, though, they are telling us when they experience pain, they are just doing so in their own language. In order to help humans how to understand how to interpret what their dog is trying to tell them, the International Veterinary Academy of Pain Management (IVAPM) has designated the month of September as Animal Pain Awareness Month.

Your dog can experience pain for a variety of reasons, including as a result of an injury, arthritis or cancer or following a surgical procedure. According to the IVAPM website, there are two types of pain. There is acute pain, which would likely come on suddenly and causes obvious distress. There is also chronic pain, which is more likely to be caused by arthritis or even cancer, and would be less noticeable to an owner as it would come on more slowly. Some situations can begin as acute pain and become chronic pain if not treated correctly, like a torn muscle or ligament. Photo by Ruby Schmank on Unsplash

It is important to know your dog’s behavior and physical condition, information that is typically obtained simply by living life together and paying attention to your dog’s everyday movement, temperament, and appearance. In fact, your dog is relying on you to notice changes in behavior or activity levels and act upon this information by taking them to the vet when you see changes. We have put this list of common pain symptoms together with information from Modern Dog Magazine, Vets Now, and the IVAPM site:

  • Reluctance to walk on slippery surfaces
  • Going up or down stairs
  • Becoming selective about what to jump up onto or down from
  • Attempting to stand up with the front legs first
  • The simple task of lying down may actually become difficult
  • Running and jumping activities become more limited
  • Placing an abnormal amount of weight on his front legs
  • Abnormal wear on nails
  • Unwillingness to initiate play or other social interactions
  • Aggression toward other animals where no aggression existed before
  • Aversion to being petted or brushed
  • Disruption in sleep patterns
  • Stiffness
  • A decrease in appetite or water consumption
  • House-training issues
  • Anxious expression
  • Submissive behavior
  • Refusal to move
  • Whimpering
  • Howling
  • Growling
  • Guarding behavior
  • Heavy panting or shallow/altered breathing
  • Self-mutilation/chewing/excessive grooming
  • Changes in posture
  • Trembling/shaking
  • Restless behavior like pacing or having difficulty becoming comfortable

If your dog does any of these behaviors you should consult your veterinarian and take your dog in for an exam. Just like with humans, all dogs handle pain differently, so the method that one dog uses to tell her human that she is in pain might be quite different than how another one chooses to tell his owner.

At Iconic Paws, we are passionate about helping dogs experience relief from chronic pain from arthritis and the aging process, which is why we have so many ingredients in our Chicken and Sweet Potato Jerky that are intended to promote healthy joints, like Hemp Meal, Glucosamine, Chondroitin, Turmeric, and MSM.

Hemp Meal: Hemp meal comes from hemp seeds that are ground into a powder. Hemp is a plant that is related to the cannabis plant but that does not have the THC that marijuana contains, so it will cause an altered mental state in animals or humans. This ingredient is extremely beneficial in fighting inflammation and promoting healthy joints.

Glucosamine: Glucosamine is found in the cartilage of animals. Dogs make their own glucosamine but as they age, they produce less, so adding it into their diet helps maintain the cartilage in their joints and acts as an anti-inflammatory.

Chondroitin: Chondroitin promotes improved elasticity in your dog’s cartilage and also helps keep the tissues in their joints healthy. It also has some anti-inflammatory properties.

Turmeric: Turmeric is a spice that has curcumin in it, which can help with inflammation, among other things.

MSM: Methylsulfonylmethane is a sulfur that acts as an anti-inflammatory and natural pain reliever.

In addition to dietary supplements, more and more pet care professionals are offering canine physical rehabilitation, hydrotherapy, acupuncture, and canine massage. It is important to research the provider’s education and certification before agreeing to treatment, but when done correctly, these methods can be extremely beneficial in handling chronic pain and mobility issues. 

You can search for providers on the website of some of the organizations that teach and offer certifications in these areas like the National Board of Certification, Canine Rehabilitation Institute,  Canis Bodyworks, or the Northwest School of Animal Massage.

The Why Behind Our Probiotic

The “Why” Behind Our Probiotic

Sometimes I get asked the question of how I ended up in the dog digestion business with my own custom-made canine probiotic formula. After all, it is not the first thing that you think of when you dream of starting your own pet product business, especially when there are so many fun things you can do with treats. Just like my Hemp Chicken Sweet Potato Jerky, the Iconic Paws Canine Super Probiotic Powder came about to solve a problem for pet owners at a price that they can afford. 

My roommate used to give Jefe and Callie a probiotic powder that she sprinkled over their food, and I noticed that if she forgot it for some reason, both dogs got very gassy. As in, room-clearing-like-a-bomb-went-off gassy. I started to research what she was giving them and I noticed that the product she was giving them did not have a prebiotic in it. I also knew from taking both a prebiotic and a probiotic for myself that you really need both of them. You need the fiber from the prebiotic to give the good bacteria from the probiotic a place to shine and work its magic. It’s kind of like when you watch a movie or television show, you can have great actors and actresses, but without a good crew, the show just would never be the same, only this time the show is happening inside your dog’s gut.

So once again, just like with the Hemp Chicken Sweet Potato Jerky treat, I did my research and sought out existing companies that were offering a two-in-one product to see if someone was already fulfilling this need. After a thorough search, I did not find one that met my criteria. I am very conscious of the price for the pet owner, so after deciding that I wanted to pursue the creation of my own product, I set out to find a manufacturer where I could put an original formula together that would help dogs at a very affordable price.

I found my manufacturer and we were able to create a custom-made formula with the top three strains that could help dogs. I was adamant that I did not want to use a formula that anyone else was using, I was firm in my position that this had to be unique and the best a pet owner could find.

All in all, it took about seven months from our first meeting until we went into production because I believe that it is important to take your time and make sure the quality is the best when you are creating a product. For the probiotic formula, I started working with the manufacturer in March 2017 and the product was available for customers in December 2017.Iconic Paws - Probiotic

Our Iconic Paws Canine Super Probiotic Formula is an odorless powder that has a beef flavor that you can mix into wet or dry food. I wanted to go with an odorless product because there are so many dogs who are picky about their food and this way they are less likely to refuse to eat their food with the powder in it. Of course, as with any supplement, it does not work overnight, so it takes a little while for your dog’s body to adjust and start to show the benefits of the three strains of bacteria that are in the powder.



The third product in the Iconic Paws line will be available soon. That treat is pretty exciting to me because it will be for both cats and dogs after I received a lot of feedback at the Virginia Pet Expo that cat owners were looking for healthy options for their cats. I am working on several other ideas, but I am not in a hurry to rush them. Some companies might be in a hurry to be the first to put out a particular product or make something just because it is trendy, but I refuse to do that. I have been working with the manufacturer since April and expect the new treat to be out by the end of this month. Iconic Paws cat and dog

I remain firm in my approach to creating a safe and healthy product and I do not rush or cut corners. In fact, I have friends who have teased me that I am OCD, but at the end of the day, I am a perfectionist and if something is not 100% right, I am not going to do it. I research every product thoroughly, I research my manufacturers thoroughly and actually try not to use the same manufacturer for multiple products. My jerky treat manufacturer is in  Florida and my probiotic is made in California. That is a personal choice because I believe that when you start using them for multiple products they can get sloppy. Plus I want to evaluate them, see how they both work, see who is more customer oriented and customer friendly. I want to make sure they understand my vision and are someone I can trust, and then I will consider expanding with them.

As my product selection continues to grow, whether we have two products or ten, the most important thing is to put out a product that is the best quality for your dog at an affordable price and serves a real function in your pet’s life. That is the whole reason I have gone into this business in the first place. I am not worried about making money now, right now my sole focus is on helping dogs and their parents achieve better health.